Impactful Executive Lecture in Doha
As part of an international executive programme, MasterMinds Business School UK delivered an intensive on-site module in Doha. The programme featured a high-impact executive lecture on Strategic Negotiation and Leadership, led by Dr. Ugochukwu Omeogu.
Dr. Omeogu, an experienced executive lecturer and negotiation expert, led a highly interactive session. Rather than relying on traditional classroom teaching, he challenged participants to engage directly with real-world negotiation dynamics. He emphasised that effective negotiation depends not only on numbers, but on behavioural intelligence, emotional awareness and a structured, repeatable process.
Experiential Learning at the Core: The $100 Negotiation Challenge
A defining element of the session was its experiential learning approach. In particular, the $100 Negotiation Challenge served as a powerful simulation. The exercise surfaced real negotiation behaviour in real time.
Participants worked in pairs and assumed different roles. One participant received $100, while the other negotiated for a share of it. Crucially, information varied between participants. Some knew that the money holder could keep the amount only if both sides reached an agreement. Others lacked this insight.
Despite identical financial stakes, outcomes differed widely. Some pairs agreed on an equal split. Others allowed one participant to retain the full amount. Several groups converted the money into non-financial value, such as media exposure, partnerships or future collaboration. In some cases, negotiations failed entirely.
The exercise showed that negotiation outcomes depend less on money and more on mindset, intent, information asymmetry and perceived power.
Key Insights from the $100 Exercise
During a guided reflection, Dr. Omeogu helped participants extract several leadership insights.
First, information creates leverage. Even small knowledge advantages changed behaviour and outcomes. Second, intent shaped results. Participants who adopted a collaborative mindset created more value than those focused on winning. Third, value extended beyond price. Strong negotiators reframed the $100 into trust, access or strategic opportunity. Finally, behaviour under pressure revealed patterns such as impatience, early concession or rigidity.
Through this process, participants recognised their default negotiation behaviours in a realistic but controlled environment.
From Simulation to Structured Methodology
Building on the exercise, Dr. Omeogu introduced a seven-step negotiation framework. He guided participants through preparation, strategic intent, probing, signalling, value creation, bundling and professional closure.
This framework gave executives a practical method. They could apply it to both short-term negotiations and complex, long-term strategic agreements.
Leadership Development Beyond the Deal
The Doha lecture reflected the broader philosophy of MasterMinds Business School UK. The institution focuses on developing leaders who create sustainable value while preserving trust and relationships.
The session placed particular emphasis on trust-building, negotiation intent and emotional intelligence. It also addressed cultural awareness in international contexts. Long-term partnership thinking received special attention, especially within the MENA business environment.
Participants consistently highlighted the importance of combining strategic assertiveness with collaborative outcomes. The session reinforced negotiation as a core leadership capability rather than a transactional skill.
Academic Excellence and Institutional Credibility
MasterMinds Business School UK continues to strengthen its academic foundation. Its faculty combine scholarly depth with real-world experience. Notably, Dr. Angela, a key figure within the MasterMinds ecosystem, recently completed her PhD. This achievement reflects the institution’s commitment to academic rigour and executive relevance.
As a result, the school positions itself as a trusted global partner for senior leadership development.
Conclusion
The executive lecture delivered by Dr. Ugochukwu Omeogu in Doha demonstrated the MasterMinds approach in action. Immersive learning, world-class faculty and measurable leadership impact defined the experience.
Through its Mastermind format and executive-focused methodology, MasterMinds Business School UK continues to set a high standard in international executive education and corporate training.
