Key Takeaways from the Catalyst Summit, Riyadh
Despite unprecedented access to Artificial Intelligence technologies, most organisations still operate far below their AI potential. At the Catalyst Summit in Riyadh, participants repeatedly highlighted the gap between what technology enables and what organisations actually realise economically. Although many organisations have adopted AI, its impact remains limited, incremental and often disconnected from core value creation.

AI Framed as Technology, Not Transformation
Many organisations undermine AI’s impact by framing it as a technical initiative rather than a strategic transformation. IT or innovation teams typically manage AI efforts, while senior leadership remains at arm’s length. This mindset drives experimentation instead of integration, resulting in isolated pilots, fragmented data environments and tools that fail to scale across the organisation.
As a consequence, organisations restrict AI to operational optimisation instead of using it to reshape decision-making, resource allocation and value creation.
Leadership Hesitation and Organisational Resistance
Leadership behaviour further limits AI’s potential. Executives often acknowledge AI’s importance but hesitate to confront its organisational implications. Successful AI deployment requires leaders to redefine decision rights, realign accountability models and update performance metrics.
These shifts challenge existing hierarchies, power structures and cultural norms. When leaders avoid these tensions, AI initiatives remain superficial and leave core operating models unchanged.
Lack of Strategic Intent
Summit discussions also revealed a widespread absence of strategic clarity. Many organisations invest in AI without clearly linking it to long-term business objectives. As a result, teams use AI to automate existing processes rather than to question whether those processes still make sense in an AI-enabled environment.
Without a coherent vision, organisations pursue AI reactively and opportunistically, achieving efficiency gains but little transformative impact.
Siloed Thinking and the Missing Human Dimension
The Riyadh keynote emphasised the need for interdisciplinary collaboration. AI transformation extends beyond technology; it demands insight from economics, ethics, human behaviour and organisational design.
When organisations keep these perspectives siloed, they reduce AI to a productivity tool instead of using it as a catalyst for systemic change. This narrow approach limits AI’s ability to reshape business models, governance structures and economic outcomes.
Leadership, Governance and Culture as the Real Bottlenecks
Organisations fall short of their AI potential not because technology fails, but because leadership, governance and culture lag behind. AI creates meaningful impact only when organisations embed it within clear decision frameworks, responsible governance and a culture that embraces change.
The Catalyst Summit delivered a clear conclusion: closing the AI potential gap depends less on better algorithms and more on better leadership.
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