Category: Sales & Marketing Mastery

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Portrait of Dr. Heike Lieb-Wilson in a white blazer against a dark background, looking directly at the camera.
Innovation & Trends

The Low-Risk Route

Heike Lieb-Wilson offers brands a way to explore the Middle East market without immediately setting up their own legal entity or taking on full risk. This Skillionaires feature shows how her “under the umbrella” model combines retail experience, transparency and local structures to make expansion decisions more controlled.

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Small consultation room in a °CRYO centre with two beige chairs, a white desk, product shelf, posters on the wall and soft lighting.
Sales & Marketing Mastery

The Coolest Business in the Room

°CRYO positions cryotherapy and recovery studios as a surprisingly cool entry point into the booming wellness economy. This Skillionaires feature looks at how its franchise model packages technology, training and brand support so entrepreneurs can step into the sector without designing every critical day-to-day process themselves from scratch.

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