Category: Innovation & Trends

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Portrait of Dr. Heike Lieb-Wilson in a white blazer against a dark background, looking directly at the camera.
Innovation & Trends

The Low-Risk Route

Heike Lieb-Wilson offers brands a way to explore the Middle East market without immediately setting up their own legal entity or taking on full risk. This Skillionaires feature shows how her “under the umbrella” model combines retail experience, transparency and local structures to make expansion decisions more controlled.

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